Privacy Policy

Privacy Policy

This Privacy Policy (this “Policy”) sets forth how Aqueduct Irrigation, Inc., also known as Aqueduct Irrigation and Southern Light, (“Aqueduct,” “we,” “us,” or “our”) collects, uses, discloses, and protects personal information . This Policy is designed to increase transparency, provide both trustworthiness and accountability as well as set forth how your personal data may be used.

Acknowledgement

By accessing or using our website and/or services, you acknowledge that you have read, understand, agree, and accept all the terms and conditions of this Policy. We respect the privacy of you, our user (“you” “your” or “user”). This Policy details how we will collect, use, disclose, and safeguard your information when you visit our website, https://aqueductirrigation.com/, including any other form of social media, televised channel, mobile website, or mobile application related or connected to our aforementioned website (collectively, the “Site”) or when you otherwise communicate or transact with us.

If you do not agree completely with the terms and conditions set forth above, please discontinue any further use or access of the Site. This Policy does not govern third-party websites or services that may be linked from or to this Site.

Modifications

We reserve the right to change or update this Policy at any time and for any reason, including implementation of upgrades to any procedures needed to access the Site, additions or deletions of information and material we offer, as well as changes or alterations due to those brought about by transmission changes, e.g. wireless signal upgrades. 

All changes and/or modifications will be effective immediately upon posting the changes or update to this Policy, and by your continued use of the Site you do thereby waive any right to receive specific notices of any such changes and/or modifications.

Obligation of Use

You are encouraged to review this Policy from time-to-time and to keep abreast of any and all updates. By your continued use of the Site, you acknowledge your awareness and acceptance of any and all changes and/or modifications to this Policy, and your continued use of the Site constitutes a waiver of any rights you may have, future, past or present, regarding this Site and our use of collected personal information. 

Collection of Information

We may collect information about you when you use the Site, request or receive our services, communicate with us, make a payment and/or apply for employment. This information may include, but is not limited to, the following:

1. Types of Information Collected
   
   1. Personal data. Personally identifiable information, such as your name, mailing address, electronic mail address, and telephone number. This may include your demographic information, such as your age, gender association, hometown, personal interests and/or hobbies. This is information that you may provide to us voluntarily when you register with our Site or choose to participate in activities on the Site. These activities may include, but are not limited to, online chat and message boards, and electronic mail communications. There is no obligation for you to provide personal information, however, refusal to do so may preclude your use of specific features of our Site. If you elect to not provide us with all of the requested information, we may be unable to provide an estimate, schedule service, process a payment, respond to an inquiry, or evaluate an application without such information reasonably necessary for that purpose.
      
   2. Derivative data. When you use the Site, we, or others on our behalf, may collect information about your identity, including, but not limited to, your IP address, browser type, operating system, access times, pages viewed, etc.
      
   3. Financial data. Financial information may include such data relating to your methods of payment for goods and/or services, returns, exchanges, or static orders and informational requests from our site. This information may include credit card numbers, card brands, and expiration dates. We store very limited or no financial information that we collect.
      
   4. Mobile device information. If you access the Site through a mobile device, we may receive the following information: mobile device identification, model, and manufacturer, and location information about the location of your device.
      
   5. Third-Party data. Should you connect your account to a third party, by doing so you grant permission to access similar information as identified above of the third party.
      
   6. Voluntary Disclosure. You may the opportunity to enter Contests, Promotions and Surveys, in which you may voluntarily provide information about yourself.
      
2. Use of Information Collected
   
   Obtaining accurate and up-to-date information about you enables us to provide you with a smooth, easy, efficient, and effective customer experience. We may use the information we collect in any of the following ways:
   
   1. Administration of sweepstakes, promotions, and contests;
      
   2. Assist law enforcement and respond to subpoena;
      
   3. Create and manage your account;
      
   4. Deliver targeted advertising, coupons, newsletters, and promotional data;
      
   5. E-mail you regarding your account or order;
      
   6. Enable user-to-user communications;
      
   7. Fulfill and manage purchases, orders, payments, or Site related transactions;
      
   8. Generate a profile to make future Site visits more personalized;
      
   9. Increase the efficiency and operation of the Site;
      
   10. Monitor and analyze usage and trends to improve your experience;
       
   11. Notify you of updates to the Site;
       
   12. Offer new products, services and/or recommendations to you;
       
   13. Perform other needed business activities;
       
   14. Prevent fraudulent transactions and protect against criminal activity or theft;
       
   15. Process payments and refunds;
       
   16. Request feedback regarding your use of the Site;
       
   17. Resolve disputes and troubleshoot problems;
       
   18. Respond to product and customer service requests;
       
   19. Send you a newsletter; and
       
   20. Solicit support for the Site.
       
       
3. Disclosure of your Information
   
   We may share information we have collected from you. Shared information may be disclosed as follows: 
   
   1. Compliance with Law and Enforcement of the Law. If release of information is necessary to respond to legal process, investigate or remedy potential violations of our policies, or to protect the rights, property, and safety of others, we may share your information as permitted or required by applicable law, rule, or regulation. This includes, but is not limited to, exchanging information with other entities for fraud protection and credit risk reduction.
      
   2. Service Providers, Business Partners and Related Entities. We may choose to share your information with third parties that either perform services for or on our behalf. These services include, but are not limited to, payment processing, data analysis, email delivery, hosting services, customer service, and marketing assistance.  Additionally, we may choose to share your information in order to offer you various products, services and/or promotions. If your information is shared with any of the aforementioned providers, partners or entities, they will be required to comply with the terms and conditions of this Policy. The aforementioned recipients may use the information only as permitted by applicable law.
      
   3. Marketing. With your consent, which consent may be withdrawn at any time, we may choose to share your information with third parties for purposes of marketing, in accordance with applicable law.
      
   4. Interactions with Other Users (if applicable). Should you choose to interact with other users of our Site, those users may see your name, profile photo, and descriptions of your activity, including sending invitations to other users, chatting with other users, liking posts, following blogs.
      
   5. Online Activity. Whenever you interact online, whether posting comments, sharing your perspective, or otherwise engaging in an online forum, any such activity may be publicly distributed outside the Site and available in perpetuity.
      
   6. Outside/Third Party Advertising. We may, in our sole and absolute discretion, utilize the services of third party advertising agencies to either market our services or merchandise or to offer that of related products from outside vendors. These third party advertising companies may use information about your visits to the Site as well as other websites contained in web cookies to promote goods and services that may be of interest to you based on your online activity. We accept no liability for the actions of any third parties our outside vendors with whom you choose to share personal information. We have neither control nor authority to manage, maintain, or prohibit and solicitations from third parties with whom you have chosen to interact. Should you desire to discontinue correspondence, emails or other communications from third parties you are responsible for contacting them directly.
      
   7. Receivership/Bankruptcy/Consolidation/Merger. Should any or all of our assets, undergo a merger or be acquired by another entity, we may transfer your information to the successor entity. In the event our business enters either into receivership or bankruptcy, your information would be subject to such legal proceeding and any outcome related thereto. You do acknowledge that such transfers may occur and that the transferee may decline to honor this either in part or in full Policy.
      
   8. Storage.  We retain personal information for only so long as may be reasonably necessary for the purposes described in this Policy, including to provide services, maintain business and service records, comply with legal, accounting, tax, and other obligations, resolve disputes, and enforce agreements. Retention periods vary based on the nature of the information, the purpose of processing, and applicable legal requirements.

Tracking and Monitoring Technologies

Cookies and Web Beacons. We may utilize cookies, web beacons, tracking pixels or other tracking technology on our Site. This is designed to enhance and customize our customer experience. Your personal information is not collected through the use of tracking technology. You can choose to remove or reject cookies, but be aware that our Site may not function fully should you choose to do so. You may not decline web beacons. However, they can be rendered ineffective by declining all cookies or by modifying your web browser’s settings to notify you each time a cookie is tendered, permitting you to accept or decline cookies on an individual basis.

Security

We use administrative, technical, and physical security measures to help protect your personal information. While we have taken reasonable steps to secure the personal information you provide to us, please be aware that despite our efforts, no security measures are perfect or impenetrable, and no method of data transmission can be guaranteed against any interception or other type of misuse.  Any information disclosed online is vulnerable to interception and misuse by unauthorized parties. Therefore, we cannot guarantee complete security if you provide personal information. If Aqueduct discovers a breach of system security involving computerized personal information of Tennessee residents, we will provide notice as required by applicable law. Tennessee law generally requires notice to affected Tennessee residents no later than forty-five (45) days after discovery or notification of a qualifying breach, subject to a permitted law-enforcement delay.

Minors

We do not knowingly solicit information from or market to children under the age of 18. If you become aware of any data we have collected from children under the age of 18, please contact us immediately.

Tennessee Residents

The Tennessee Information Protection Act (“TIPA”) applies only to businesses that meet specified revenue and processing-volume thresholds. If Aqueduct is subject to TIPA, Tennessee consumers acting in an individual or household context may have the right, subject to applicable exceptions and verification, to:

• confirm whether Aqueduct processes their personal information and access that information;
• correct inaccuracies in their personal information;
• request deletion of personal information;
• obtain a portable copy of certain personal information previously provided to Aqueduct; and
• opt out of the processing of personal information for targeted advertising, the sale of personal information, or certain profiling.

To make a privacy request, contact us using the information provided herein, and state the privacy right you wish to exercise. We may request information reasonably necessary to verify your identity and authority to make the request. We will respond without undue delay and within the periods required by applicable law. If we deny a request, you may appeal by submitting an appeal to customerservice@aqueductirrigation.com with the subject line “Privacy Request Appeal.” We will respond to an appeal within the period required by applicable law and will provide information about further complaint options if required. TIPA does not apply to all businesses. This Section does not expand statutory rights beyond the circumstances in which TIPA or another applicable law applies.

Contact Information

Should you have questions or comments regarding this Policy, please contact us at:

Aqueduct Irrigation, Inc.
7012 Westbelt Drive
Nashville, TN 37209

Phone:  615.256.5293
E-mail:  customerservice@aqueductirrigation.com

This Policy shall be effective as of August 21, 2026.